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A landing page built to inspire, convert, and bring users closer to the product.

Creating an emotional and engaging experience to boost product exploration and conversion

Context & Challenge

KitchenAid is a globally recognized brand known for its stylish and long-lasting kitchen appliances. This project focused on launching 9 new mixer colors through a dedicated landing page designed for both web and mobile. The main challenge was to design a page that didn’t just showcase the products — but inspired users, sparked emotion, and encouraged deeper interaction with each color variation.

Goals

  • Create a visually immersive experience reflecting the essence of each new mixer color

  • Capture the user's attention and increase time spent on the page

  • Encourage exploration across all color variants

  • Clearly present the accessories included with each mixer

  • Design for both mobile and desktop, with a strong focus on conversion

My Role & Collaboration

As the Product Designer, I worked alongside the Product Owner and developers in a fast-paced, two-week sprint. I was responsible for:

  • Redesigning the customer journey

  • Creating mid- and high-fidelity prototypes

  • Designing 9 tailored page versions — one for each mixer color

  • Delivering a responsive layout and full design documentation

Discovery & Inspiration

Due to tight deadlines, we couldn’t conduct user discovery or testing. To guide the visual and emotional direction of the page:

  • We ran a quick benchmark of brands that conveyed strong sensory or emotional product value

  • I created a mood board for each color, mapping visual elements and emotions that each tone could evoke

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Concept & Prototyping

I designed and prototyped all 9 pages, each with visual elements tailored to the corresponding mixer color.

  • Emphasized the emotional tone of each color with background and visual cues

  • Designed interactive components to highlight accessories

  • Created responsive layouts for desktop and mobile

  • Delivered high-fidelity prototypes for implementation

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Results

  • Improved user engagement by encouraging exploration across all 9 color variations

  • +1,699 registrations and R$60,000 in revenue within 2 weeks

  • Delivered a visually compelling experience under a very short timeline

  • Received positive feedback from the marketing team regarding product perception and visual storytelling

Key Learnings

  • Mood boards were an effective tool for translating color into emotional storytelling, even with limited time

  • Early alignment with developers helped ensure we stayed within feasibility constraints

  • This project reinforced the importance of planning for accessibility and user testing — even in fast-turnaround projects

Next Steps

For future iterations:

  • Incorporate accessibility testing (contrast, screen reader support)

  • Conduct usability testing on the live page to validate navigation and flow

  • Track longer-term behavior through analytics and interaction patterns

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