Product Designer
Projects
A landing page built to inspire, convert, and bring users closer to the product.
My Role: Product Designer
Project duration: 2 Weeks
Objective: The goal was to design a landing page that did more than showcase mixers — it had to evoke emotion, inspire exploration, and connect users to the product through color. With 9 unique color variants, we created a visually immersive experience focused on interaction, purchase conversion, and driving more users into the platform.
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Improving information architecture and menu clarity to drive product page conversions
My Role: Product Designer
Project duration: 1 month
Objective: To improve the information architecture and top navigation by reducing cognitive load, increasing clarity in category grouping, and boosting microconversions to product detail pages (PDPs).
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UX Audit for an Educational Mobile Platform
My Role: UX Designer
Project duration: 2 weeks
Objective: A UX evaluation focused on improving usability, accessibility, and brand consistency in a mobile-first learning platform. The audit identified key design gaps and provided actionable recommendations aligned with WCAG and Nielsen’s heuristics.
Persona Research & UX Insights
My Role: UX Research
Project duration: 1 month
Objective: A qualitative research project that mapped consumer behaviors and built strategic personas to guide content, service, and e-commerce decisions for Consul’s digital experience.
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Connecting People Through Handcrafted Stories
My Role: Product Designer
Project duration: 1 month
Objective: A mobile experience that connects consumers to regional artisans by combining product discovery with storytelling. Designed using the Double Diamond process, the project resulted in a high-fidelity prototype validated by over 50 users — balancing usability with emotional impact to support the client’s MVP launch.
Structuring the Digital and Operational Experience for a Sports School
My Role: Product Designer
Project duration: 2 Weeks
Objective: The goal was to map the student journey, identify operational bottlenecks, and recommend digital tools to improve communication, class scheduling, and overall engagement.
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